'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.
Sentiment: POSITIVE
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
I tell stories. Because I believe you can do things that joke tellers can't do, and that is, bring your audience along.
At the end of the day, the job is to tell the story that you promised to tell and do it in the most entertaining and perhaps surprising way you can think of.
The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.
I think you tell the story that has to be told. You tell the story that's the truth. You tell the story that readers will be interested in and should know about.
The basic rule of storytelling is 'show, don't tell.'
By telling stories, you objectify your own experience. You separate it from yourself. You pin down certain truths.
I've been a story-teller all my life but I realized it only recently.
Because if we the storytellers don't do this, then the bad people will win.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.