As a senior editor at Tor Books and the manager of our science fiction and fantasy line, I rarely blog to promote specific projects I'm involved with, for reasons that probably don't need a lot of explanation.
Sentiment: POSITIVE
I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.
I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.
I blog because I have something to say.
It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.
Never blog just to put something out there. I would post only things that excite me.
What's great is that starting a blog can get you lot of attention for your writing. But it doesn't have to be for anybody other than yourself.
The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
I think a lot of journal articles should really be blogs.
When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.