We're in conversations with brands worldwide for a variety of artists every day.
Sentiment: POSITIVE
I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.
If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.
Artists change how we see the world - and that can have value in the way people do business.
We, the artists, make the stuff they sell and they're like ticks on our backs, sucking the life out of us.
Artists are like everybody else.
I now believe that major labels can only work with people who care more about fame and money than the quality of the art they produce.
Artists shouldn't deal with business stuff; that's not what we're trained in, and most of us aren't good at it.
A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
I love to work with artists that were able to find a brand new name and create something really exciting and fresh.
We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.