Foreign universities have two aspects - content and brand. If we focus on the brand, we could lose out on the content. The idea is to focus on the content.
Sentiment: NEGATIVE
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
The university is our culture's assertion that what is made by the mind has value and can convey values.
For one, thing, the media are dominated by the irreligious. So are universities.
Foreign students add cultural value to their British peers, who need an international outlook.
The old university attitude of 'publish or perish' has changed. Students and academics are realising that institutions such as Imperial College are also wealth-generators. It is very satisfying to be in a university where you have the freedom to innovate and yet know that there is a path to translate your work into industry.
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
Yeah, but now suddenly - you know, universities are notoriously market oriented, too.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
Universities are like a utopia in a way, because you're mentally stimulated, you're challenged, and you have a lot of young, creative minds wanting to do new things, different things. Better things.
One of the aims of higher education is to broaden perspectives, and what better way than by a home stay in a really different country, like Bangladesh or Senegal? Time abroad also leaves one more aware of the complex prism of suspicion through which the United States is often viewed.
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