It would be great if companies could just magically know what I'm looking for on their website or what I'm coming to the website for.
Sentiment: NEGATIVE
You know, when people want to get any information, research information, it will all exist on these Web sites.
My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.
Even if you are genuinely interested in what is in your products, it is extremely difficult and often impossible to find out.
Most of the great businesses of our time have experimented. Like Google.
The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.
I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name.
This is a bit like big-game hunting. You look for companies of a certain size that deserve to be public.