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Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.

My own interest developed because I thought it was a fascinating subject and something I wanted to pursue.

Film has the potential of allowing me to explore my own ideas, which I find very attractive.

My father worked in a scientific lab where he designed and built glass instruments. He was regarded as brilliant at his job and once constructed a human brain in glass just to show off his skills.

Usually my ideas for work have revolved around my interest in people, especially people that live on the edges of society.

I've never had much interest in spinoffery - the idea of writing in someone else's universe generally leaves me cold - but 'Doctor Who' is different. I've grown up with it. It's been part of my life since I was tiny, watching Jon Pertwee on a grainy black and white television in Cornwall and being terrified out of my mind.

I think of my own work as part of a decades-long conversation about books and reading with people I will mainly never meet.

The multiplicity of ideas is what I'm interested in.

Most of my ideas are based on the latest research on productivity, performance and mental mastery - that's why so many iconic companies bring me in to help them grow and win.

I try to find more interesting material with each project I do.