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As with Google, Facebook was a place that just concentrated a lot of top talent. It's just sort of natural that those people would go on and continue to be successful.

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

The biggest potential of Facebook is that people can build networks. For business persons, it means that they can build their list of leads, which they can look upon as prospects for furthering their business.

Google is omniscient of what people search for and do. Facebook has over a billion subscribers, meaning Mark Zuckerberg has personal information about one in every seven people on Earth. U.S.A., Brazil, Mexico, India and Indonesia are at the top of that list.

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.