Quote

The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people.

Truly, we do live on a 'water planet.' For us, water is that critical issue that we need. It's the most precious substance on the planet, and it links us to pretty much every environmental issue, including climate change, that we're facing.

Conservation is important... water comes at a cost.

My grandfather pioneered exploration of what he called 'our water planet,' then my father sought to understand the human connection, and now, as part of the third generation, I'm dedicated to not only raising awareness but also to empowering people to take action.

No matter how much we love our family and friends, a part of us needs the occasional moment of solitude as a plant needs water. It is the inmost core of each of us that, that part which nobody can define but which we all recognize because it never changes.

Water is life, and clean water means health.

Water links us all as human beings. Everyone needs water, and we all have challenges about it, no matter where we live. Yet even in the U.S., people aren't aware of problems facing water.

We have reached a new milestone as a human family. With seven billion of us now inhabiting our planet, it is time to ask some fundamental questions. How can we provide a dignified life for ourselves and future generations while preserving and protecting the global commons - the atmosphere, the oceans and the ecosystems that support us?

There's over a billion people on this planet that don't have access to clean drinking water.

Water is at the center of every chemical reaction, and therefore should be the earth's most precious gift.