Author

I think the only way to maintain profitability is to meet the needs of the customers.

I was given the opportunity to run a business, but on that very same day, I understood that it comes with a lot of responsibility, and responsibility comes at a price.

From Ofra Strauss

When we talk about change, we, the business leaders, have to implement it. We have to look at what we're not doing and what we should be doing.

From Ofra Strauss

Globalization means that business strategy and business ethics cannot be separated from each other.

From Ofra Strauss

If the television market collapses - and it will collapse - then, it seems, there is too much regulation, and that's not a good thing.

From Ofra Strauss

I would like to be more active outside of Israel.

From Ofra Strauss

Strauss Group continues to strengthen its future growth engines, improve the company's competitive position, and increase market share, while continuing streamlining processes, improvements, and carrying out organizational adjustments in the company.

From Ofra Strauss

The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people.

From Ofra Strauss

Strauss' water activities, which highlight both its social responsibility and commitment to the environment, meet a genuine need of people around the world today.

From Ofra Strauss

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

From Ofra Strauss

Ofra Strauss

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