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Taste is the fundamental quality which sums up all the other qualities. It is the nec plus ultra of the intelligence. Through this alone is genius the supreme health and balance of all the faculties.

The design process usually starts as a fantasy, with ideas that I dream of and visualize. These ideas become a reality by bringing various ingredients together, from the lifestyle of my bride, her age and sex appeal, to the textures of the finest fabrics and embroideries that we produce in my family factories in India.

Genuine good taste consists in saying much in few words, in choosing among our thoughts, in having order and arrangement in what we say, and in speaking with composure.

I always loved aesthetics. Not particularly fashion, but an idea of beauty.

Defining yourself by your taste is easier than defining yourself by any genuine stance on something.

Good taste is the modesty of the mind; that is why it cannot be either imitated or acquired.

Ultimately, taste is so niche and so personal.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.