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We need to have a taste factor in our life. It isn't about what's popular; it's about what's really good.

All tastes have the quality of being in some way artificial and invented. The secret of life is to have enough detachment from your tastes and your values to see that they are a little bit absurd.

I think there is a niche for every market.

I'm a great believer in the idea of not choosing based on our taste.

Variety's the very spice of life, That gives it all its flavor.

Deciding taste is egotistical, but that's how taste is established, by somebody having the courage to say, 'I don't want to sell that.'

Look, taste is clearly the crudest of our senses: this is scientifically, objectively factual. It is less nuanced. Eyesight is extraordinary - hearing, touch. I find people who devote their whole lives to taste a little strange.

Taste is developed by the diversity of the products one can sample. I think our children today may be missing an education about food. We must teach them to know their cuisine and to know the equilibrium of nourishment. That is very important for health.

Sometimes it's more important to be human, than to have good taste.

There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite.