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Groupon is a great concept packaged in a superb name, but the concept of group discounts is not new.

Groupon's model: Getting the group discount rate first, finding the group second. The daily deal goes out and, if a minimum number of people sign up, they can all share in the group rate. Vendor gets customers, customers get a discount, Groupon gets a cut.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Groupon has some interesting assets.

The popularity of Groupon has almost rendered the group-buying element of it obsolete, because we're able to deliver so many customers that the merchants are very happy with even the smallest number that we can provide.

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.

I write for a lot of places, so I'm on a lot of promo lists.

Craigslist does serve as a platform where people help each other for the basics, and also, shows people that the Internet is good for mutual support. I do feel pretty good about that.