I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
Sentiment: NEGATIVE
Wine pricing is an art - like painting.
Cheap wine is defined by its price, and it depends on personal spending limits. So for me, any wine under $10 is cheap.
To buy very good wine nowadays requires only money. To serve it to your guests is a sign of fatigue.
You can enjoy a $15 bottle of wine as much as you can enjoy a $100 bottle of wine.
Very good wine was bought at ten pounds per pipe, the contract price; but the superior quality was fifteen pounds; and some of this was not much inferior to the best London Madeira.
I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.
For me, a $20 wine that drinks like a $40 wine in terms of complexity and interest is a value, while a $5 wine that is not very good is not a value at all in my opinion.
Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
Wine is valued by its price, not its flavour.
When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.