We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
Sentiment: POSITIVE
Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets.
The modern era has brought up immense conveniences but at what price. The human heart is desperate for something more than a quicker serving of popcorn.
I had popcorn all over the place, so I decided I might as well be in the Processing Business.
I am a big popcorn fanatic. I love popcorn. In fact one year for my birthday, my husband bought me one of those big popcorn machines like they have in movie theaters.
I think that the entertainment industry itself has a history of chasing success. Any time a hit product comes out, all the other companies start chasing after that success and trying to recreate it by putting out similar products.
McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.
It's an immensely competitive business, and I can tell you the older you get, the parts are fewer, and the people who are proven performers are greater.
Competition brings out the best in products and the worst in people.
Whatever moisture is left in the popcorn when it gets from harvest to bag to your popper is what's going to determine how well the corn pops.
Americans love popcorn, and their love doesn't quit.
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