In the 2000s, I became an artist. I started preserving and educating. I became more obsessed with making iPod playlists for people.
Sentiment: POSITIVE
My musical education started in the limelight, because I found myself surrounded by real musicians, but after my career had taken off.
I had no idea that I could sustain a career as an artist. But, I loved music and wanted to be in the music business.
I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
In the mid-2000s, I kind of accidentally became a music editor.
I grew up with music very much in my life. I achieved success by combining my training as an accountant with my family upbringing and love of music.
As a teenager I was obsessed with music and with writing and performing songs.
I became a musician because I love music, and that is what has sustained me; it's not because I thought it was a great way to make a living. Music saved my life.
Playing in my early bands, working as a studio musician, producing and going to art school was, in retrospect, my apprenticeship. I was learning and creating a solid foundation of ideas, but I wasn't really playing music.
I started making music professionally when I was 14.
I started out as an artist, and I continue to think of myself as an artist first, and a technologist and entrepreneur after that.