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I've come to love making videos for my company.

Making a video is one of the most exciting things for artists and fans. It's like a payoff.

I do enjoy making videos, even though they are long days and very hard work.

When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.

I've learned to wait 'til an idea is worth making. That's not really a lesson I've learned; I sort of always did it that way. But there's no reason or need to make videos prior to when you make a show, because then you need material for it.

Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.

As soon as I starting making YouTube videos, I received so much positive feedback from the online community and a demand for more content. As time went on, my filming schedule became more consistent, and it made sense to hire some help and upgrade my equipment.

Every video I make, I want to make sure that it's doing something entertaining or hopefully inspiring or maybe teaching somebody something or sharing my mistakes so that they can learn from them or anything that will make a positive impact in the world.

I'm homemade. I upload my videos in my living room; I edit everything, and I upload on my laptop. And my viewers love that about me, and they get inspired and do it themselves.

I think that we're gonna start seeing more and more people who started as a YouTube personality and now have their own studio, and they're gonna start creating things: story-driven stuff, longer-form stuff that people have an opportunity to enjoy.