Making a video is one of the most exciting things for artists and fans. It's like a payoff.
Sentiment: POSITIVE
Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.
Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.
If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.
I've come to love making videos for my company.
Video is so primal. When you can hear a person talking about the project, and can see his or her passion, it is unbelievably powerful. I don't want to make it seem like projects without a video fail.
A music video is so different to doing a movie.
I'm rather old-fashioned about this video business. It's all relatively new. We really don't do videos, Fleetwood Mac. We've only done two.
I do enjoy making videos, even though they are long days and very hard work.
I guess my job has always been to build the music, direct the videos, to do all the things that usually fall behind the scenes.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
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