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With news, especially investigative pieces, you've got to be really smart and really lucky to be timely and to not get beaten by the big guys. You can't go head-to-head with the networks.

CNN's problem goes to its very core and to the identity it's sought ever since the rise of Fox News, on its right: CNN is the channel for people who don't want to watch the other channels! That's a stupid strategy.

MSNBC got some very good people. They've got a good-looking set. All They're first-class. Somewhere along the way, they kind of lost their identity as a news channel, and they started doing a lot of other sort of magazine-type programming.

CNN will always be the channel people turn on when wars and horrible disasters happen. The 'trick' is getting people to also want to watch it when there aren't hundreds or thousands of people somewhere in the world currently in mortal peril.

I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!'

I love CNN. I love the Cartoon Network. I mean, I thought these things up.

CNN is a more diverse brand. It's spread out over more products over there.

I never have my CNN off, it's on the whole day. I don't want to be out of range of television. I'm constantly bombarded by information - Somalia one second, Haiti the next - I need that constant pounding. I couldn't write without television. I need to have the world in my room.

You could put on monkeys jumping up and down and get bigger numbers than MSNBC.

We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well.