You could put on monkeys jumping up and down and get bigger numbers than MSNBC.
Sentiment: NEGATIVE
CNN and MSNBC, our primary competitors, are trying to figure out how to beat us. There are some good, smart people at those networks, and even occasionally a blind pig finds an acorn.
People would pay money to work at CNN.
When I came to MSNBC, its identity as the place for politics was growing.
Don't overstate Fox News. It's still much smaller than the least of the network niches.
I only watch MSNBC for the news.
The 800-pound gorillas of TV news are gone. When I was the White House correspondent at NBC, and Tom Brokaw was anchor, the reporters were protected.
I cannot afford to watch Fox News.
If MSNBC went off the air tomorrow, what difference would it make? If the 'Huffington Post' went out of business tomorrow, what difference would it make?
CNN will always be the channel people turn on when wars and horrible disasters happen. The 'trick' is getting people to also want to watch it when there aren't hundreds or thousands of people somewhere in the world currently in mortal peril.
I would appear on Fox News more easily than I would NPR.