We never set up Yandex to imitate what others were doing. We've been in the business longer than other search engines and have created many original products.
Sentiment: POSITIVE
Yandex originated from a company called Arkadia, which created two search programs under the DOS operating system in 1990.
I think Yandex is something in between two different cultures. One originated from the old Soviet culture of the scientific institute. It was a free atmosphere of scientists, maybe too free because nobody cared about making money. Another origin is something close to what you usually see in California startups.
Any good business is a hobby. We have an integrated company culture, and I can honestly say that many people who come here to work make Yandex a central part of their lives.
My wife forever has made fun of my Yanni CD that I had in college.
I just fell in love with his music. I thought Yanni was Japanese. I didn't have any idea what a Yanni was. I just thought I was in love with a Japanese man who wrote beautiful music.
There really was nothing like it at the time. We had good ideas for implementation, so we proceeded. I think it was an excellent solution to the reliability issues with existing search engines.
Consistently, Baidu has censored politically sensitive search results much more thoroughly than Google.cn.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Most of the great businesses of our time have experimented. Like Google.
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