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I never used the press for anything except my charity.

I really hate press.

I'm not that great with press sometimes.

I don't do much press. I don't like to talk about my music too much before I do it.

I purposefully isolate myself from anything that has to do with any press. I don't read any press about myself.

I don't talk about my personal life with the press.

I'm not one who goes for the 'all press is good press' dictum.

So I try not to do press and if you can keep the balance of keeping a certain degree of anonymity and do interesting work then you can hope for a degree of career longevity.