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For someone who comes from my business background, getting fashion people aligned around certain things can be a challenge. In a way, the industry is so forward-looking. And yet, sometimes people in fashion are not open to change.

Fashion is an industry to make money. It plays into human psychology. We want to belong, we want to be loved. I'm not trying to demonize the fashion industry - I love the fashion industry - but style is about taking the control out of the industry's hand and having you decide what works for you.

There's more to me than fashion. I just don't want to be seen as fashion.

Fashion is a very particular world, as you know.

I think that fashion has become such a big business and with globalization we are on new territory at this point. We are not just designing for a country we are designing for a world now.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.

For so many years fashion was shrouded in mystery, this glamorous profession that people knew very little about, they thought it was so glamorous. It now has become so available, with the Internet, with shops like H&M and Target that do designer collaborations, so it's more available to everyone and that's created more interest.

Fashion is much more collaborative than one might think. You have to have an idea and vision, and you have to communicate that vision to a team of people, and you have to create an environment that allows those people to give the best that they can give.

I certainly don't follow fashion. I think fashion, as far as the industry and the whole world that surrounds it, is quite vile, and I'm repelled by it.

Fashion can be this mysterious thing that you can't explain.