We take the hamburger business more seriously than anyone else.
Sentiment: POSITIVE
Too often, we have tended to fall into a trap of creating plain hamburgers.
The hamburgers in America are the best in the world.
But once in a while you might see me at In and Out Burger; they make the best fast food hamburgers around.
A hamburger by any other name costs twice as much.
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.
The Kobe craze really annoyed me. Most of the practitioners had no real understanding of the product and were abusing it and exploiting it in terrible and ridiculous ways. Kobe beef should not be used in a hamburger. It's completely pointless.
Everyone likes a burger now and then, and that's absolutely fine.
We all need to make time for a burger once in a while.
I eat hamburgers all the time.
Why something in the public interest such as television news can be fought over, like a chain of hamburger stands, eludes me.
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