Steve Easterbrook

Notable Quotes



Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.

From Steve Easterbrook

What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.

From Steve Easterbrook

When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.

From Steve Easterbrook

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

From Steve Easterbrook

I think the greatest demand actually comes from within, not from outside.

From Steve Easterbrook

It makes me sad there is still some intellectual snobbery out there.

From Steve Easterbrook

I'm honest and fair, but I don't dispense false kindness.

From Steve Easterbrook

People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.

From Steve Easterbrook

We have to hire, retain, and develop the best staff.

From Steve Easterbrook

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

From Steve Easterbrook

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