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It was important to me to find a label that wouldn't back out after a first single. Everyone's so used to hearing me with Hootie, they're going to be skeptical.

I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded.

I'm a hoot and a half, I like to think.

I don't read my reviews, but I have a bunch of them and I will when I'm 80.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

I am really only interested in new information, not freelance opinion. I don't really care what you think off the top of your head.

I've been listening to a lot of Hollies stuff lately, and it's beginning to sound pretty good to me.

HootSuite never had a big launch. We were lucky to even have office space.

I abhor a hoe. I am fond of flowers but not of dirt, and had rather buy them than cultivate them.

Performing, I can take it or leave it. Horticulture is far more challenging. I'm absolutely fascinated by it.