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When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

The excitement really didn't start to build until the trailer - which was carrying me, with a space suit with ventilation and all that sort of stuff - pulled up to the launch pad.

'The Hobbit' would have been very difficult to pass on, do you know what I mean? It's not the kind of ship that comes into dock very often.

I always enjoyed going into the holodeck.

I wanted to get superimposed on a shuttle launch.

I had no idea how big the show was at the time we were doing it because I was always working.

There's only a short walk from the hallelujah to the hoot.

Building one space station for everyone was and is insane: we should have built a dozen.

The Trump World Tower was home growing up, and it's where my office is.