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It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

I think entrepreneurs have a great opportunity to think of how to make things more understandable, simple and beautiful.

Successful entrepreneurship takes complete dedication and careful strategizing along with market analysis. Plus, successful startups provide countless benefits to a healthy economy and consumers in need.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Passion gets an entrepreneur through the startup days and the enormous efforts it takes to build a business.

Entrepreneurs always begin the journey believing that they have the next big idea. They dream of the fame and fortune that awaits them if only they had the funding to pursue it. But the reality is that as the product is built and shared with customers, flaws in their concept are discovered that - if not overcome - will kill the business.

It's so important for startups to get their culture right at the start. They need to feel unique and that they are on their own important mission in the world.