It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.
Sentiment: POSITIVE
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
It is important for me that I represent a brand that reflects my personality.
Unfortunately, being a brand is really important nowadays.
We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The currency of universal values make brands innately sharable.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.