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Pop music can absorb so many peculiar talents, ranging from the completely nonmusical poseur who just uses music as a kind of springboard for a sense of style, to people who just love putting all that complicated stuff together, brick by brick, on their computers, to people like me who like playing conceptual games and being surprised.

I mean I like pop music, and I like heavy music and, stuff that I like... the band I've signed on to our label right now; they're called The Sounds. They're kind of like a new-wave pop band.

A lot of people tend to go into the music industry and be really - what do you call it? - oblivious to everything that comes with it.

I think that pop, and to some extent rock, are like sport and fashion industry in that they're about the exuberance of youth. That's the sort of subliminal ideology.

Imagine a music business where all the music press talked about, all day long, was cover bands of old rock and pop groups. Beatles cover bands, Rolling Stones cover bands, The Who cover bands, Led Zeppelin cover bands. Cover bands, cover bands, everywhere you go.

Pop is the most competitive form of music there is. You are always fighting to be adopted and accepted by the masses, and it's always shifting.

A band can define their own success.

There's a certain type of indie fan who would balk at the prospect of there being value in pop music, but I think that's foolish. They're not really listening.

Pop music has progressed.