Quote

Fire fast: Fire people who do not fit into the culture of your company and who are negative.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

I'm not a brand name, I'm a person.

I've always refused to associate myself with a brand.

To me, a 'brand' sounds evil.

My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

I know who I am by now. And I am my own brand.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

I do find it a bit disconcerting when your name becomes a brand.