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I don't believe in brands.

Brand names aren't important to me at all.

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

To me, a 'brand' sounds evil.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

I don't necessarily have favorite brands.

I'm not a brand name, I'm a person.

I'm kind of brandless. I don't like big logos or whatever.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.