The 2007 Labor campaign was the most presidential in Australian history, with a slogan - Kevin07 - exceeded in its banality only by its success.
Sentiment: NEGATIVE
Labor is at its best when we are the party of ideas and action - ideas that empower the powerless and actions that build a better Australia for the long term.
The candidate out front on Labor Day has historically been the one who stayed ahead in November.
Way back in October 2007, I had urged thousands of Australians to vote for Kevin Rudd and Peter Garrett's Labor Party. Why? Because they promised to get tough on illegal Japanese whaling.
Barack Obama's inspirational whoosh to the presidency in 2008 was unusual. Most campaigns are less exhilarating; indeed, they are downright disappointing - until someone wins.
The presidency is more than a popularity contest.
I am an austere president.
The 2012 presidential campaign's turn away from the classic, straight-up, American election - where the candidate who gets the most votes nationwide wins - is another sad reminder of the extreme political polarization distorting today's politics. No one talks about a 50-state strategy for winning the presidency these days.
Candidates matter. Campaigns matter. 'He can win' or 'She can't win' is up there with, 'I'm going to lose 10 pounds, win the lottery, and live forever.' Saying it does not make it so.
Remember the No campaign is Conservative people, Labour people, people of no party.
I think the best campaigns are campaigns of ideas and substance.
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