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Reality must take precedence over public relations, for nature cannot be fooled.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

Public relations is at best promotion or manipulation, at worst evasion and outright deception. What it is never about is a free flow of information.

In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.

The message I'm trying to send is that technology is political, and that many decisions that look like decisions about technology actually are not at all about technology - they are about politics, and they need to be scrutinized as closely as we would scrutinize decisions about politics.

If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.

We are living, we have long been told, in the Information Age. Yet now we are faced with the sickening suspicion that technology has run ahead of us.

Technology is the knack of so arranging the world that we don't have to experience it.

Technology will never last if it ignores human beings' basic instinct to express and discover through expression.

In this digital age, there is no place to hide behind public relations people. This digital age requires leaders to be visible and authentic and to be able to communicate the decisions they've made and why they've made them, to be able to acknowledge when they've made a mistake and to move forward, to engage in the debate.