In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.
Sentiment: POSITIVE
Sometimes it takes a natural disaster to reveal a social disaster.
Reality must take precedence over public relations, for nature cannot be fooled.
What's sort of interesting about the whole public relations disaster that is the Net, in some ways, is that the fundamentals are really good.
Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.
These days, everything is magnified very quickly by the media - the slightest slip can turn into a catastrophe.
The bosses of our mass media, press, radio, film and television, succeed in their aim of taking our minds off disaster. Thus, the distraction they offer demands the antidote of maximum concentration on disaster.
My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.
You convey something that the public either trusts or it does not trust, and it has to do with the content and how you handle the news, but it also just has something to do with your persona.
One person's disaster is another person's talking point.
For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.