What makes a publishing house great? The easy answer is the consistency with which it produces books of value over a lengthy period of time.
Sentiment: POSITIVE
It seems the world of book publishing is constantly changing. Whether it was the rise of chain stores or their decline, or the digital revolution... fortunately, we have been able not only to adapt but to thrive.
I'm very privy to the way bookstores work, and I think a lot about the ecosystem that my books have been published in. I think it's great to be aware of how publishing works.
I think publishing's strength is also its weakness. It's got such a rich and celebrated history as an industry. For the most part, publishing people are incredibly creative, business is done based on the strength of relationships, and the product being peddled is books.
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
Printed books usually outlive bookstores and the publishers who brought them out. They sit around, demanding nothing, for decades. That's one of their nicest qualities - their brute persistence.
The publishing industry has always wanted to make books as cheaply and as ephemerally as they could; it's nothing new.
One of the saddest things about publishing is how quickly it ages what it touches. The frenzy involved in getting books on shelves, and in putting the word out that they're there, moves at a speed that is not the speed of writing, let alone of reading.
If you look at the publishers I've worked with, generally, they're a great bunch. Creation is unlike any other publishing house you can think of. The people I've worked with have integrity and intelligence and, almost always, less money than ideas.
Publishers vet books, and they do a good job keeping out the low quality. But they also miss some good quality.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.