The thing about hip-hop today is it's smart, it's insightful. The way they can communicate a complex message in a very short space is remarkable.
Sentiment: POSITIVE
Hip-hop is all about impact, baby. You can sell records, you can be two-times platinum, you can be gold... but if you lame, you lame, man. We try to provide the exact opposite of that. It's style, individuality, confidence. We exude that.