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Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.

Hip-hop is the streets. Hip-hop is a couple of elements that it comes from back in the days... that feel of music with urgency that speaks to you. It speaks to your livelihood and it's not compromised. It's blunt. It's raw, straight off the street - from the beat to the voice to the words.

I think when people say 'real hip-hop,' they want it more buried in the streets. They want it more connected to the streets and the grime and the roughness of the streets. They don't want the fluff.

Hip hop has the urgency and rebelliousness that early rock n' roll and punk had: a level of rule-breaking and flirtation with danger. It allows you to break the rules.

Hip-hop is such a disposable art form from a business standpoint. It never treats its artists as art; it never treats its product as art.

Hip-hop is so much about character and caricature that people just see you as a character. Very rarely are you flesh and bone to people.

A lot of times, when people say hip-hop, they don't know what they're talking about. They just think of the rappers. When you talk about hip-hop, you're talking about the whole culture and movement. You have to take the whole culture for what it is.