In a highly competitive newspaper market, every editor needs to appeal to female readers to boost their circulation.
Sentiment: NEGATIVE
Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.
The idea that women journalists bring a different taste in stories or sensibility isn't true.
It is difficult to get men to pick up a female author. Women will read men, but men won't read women.
There's not a lot of positive role models of women in newspapers and magazines. I think it puts pressure on girls. They think that the image put out, it's the way you have to look.
There are many things that matter much more than an editor's gender in shaping the direction of the leadership.
There was really quite a remarkable level of sexism on newspapers when I started.
Women are far and away the bigger consumers of fiction than men, but men are still far and away the more reviewed, the more critically esteemed, the more respected. That can get frustrating.
Journalists don't have audiences - they have publics who can respond instantly and globally, positively or negatively, with a great deal more power than the traditional letters to the editor could wield.
I've come to accept who my readers turn out to be, rather than having some sort of demographic target.
From the beginning on, newspapers have prospered for one reason: giving readers the news that they want.