I look forward to working alongside Univision's exceptional team as we work to further realize the substantial growth potential of this dynamic organization.
Sentiment: POSITIVE
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
The heart of Univision - and what we do - is here in Miami.
While I live with my family in South Florida, I enjoy visiting New York and always appreciate seeing so many Univision fans.
What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.
I welcome viagogo's fresh approach to the entertainment industry and I look forward to helping them build more innovative partnerships in the future.
I am excited by the opportunity to join such an extraordinary group of athletes and be a part of the 'Lucha Underground' family.
Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
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