Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
Sentiment: POSITIVE
The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
The heart of Univision - and what we do - is here in Miami.
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
I look forward to working alongside Univision's exceptional team as we work to further realize the substantial growth potential of this dynamic organization.
Univision is the only network where you pay for more, not for less.
You wouldn't expect ABC or any of the mainstream networks to take a position on immigration, health care, anything. But at Univision, it's different. We are pro-immigrant. That's our audience, and people depend on us. When we are better represented politically, that role for us will recede.
While I live with my family in South Florida, I enjoy visiting New York and always appreciate seeing so many Univision fans.
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