With the acquisition of 50% of Todito, TV Azteca is getting on a very fast train. Todito will allow TV Azteca to create value for its shareholders and promote its television content on the Internet.
Sentiment: POSITIVE
There's a lot of bad information about TV Azteca in the market, but that's always an opportunity for smart and savvy investors.
Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to do that is not to aim to deliver results in the short term by thoughtless expansion, but instead to explain to the Chinese people what our brand is really about.
Television is like speed chess, as you have no time and no money. It is like trying to play Grandmaster chess with a 20 minute timer. The rewards are great, though, as it moves faster and you get to see the finished results much quicker.
To be able to watch something that you start on your television that you then move to your mobile device, I think that's a big benefit for the content business.
The future of the television industry is changing at an unstoppable rate, and it is exciting to share my experience and thoughts on how this will change the value of content in the digital space.
Tod's customers - whatever their nationality - want the very best things in life.
This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.
There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.
I can't predict exactly what the TV channel of the future is, but we think more and more time spent on TV is going to be around web content and web video.
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