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Woodstock was both a peaceful protest and a global celebration.

I was at Woodstock. In the mud.

Even Woodstock turned out to be a disaster. Everybody was stuck in the mud and people got sick.

Over the years Woodstock got glorified and romanticised and became the event that symbolised Utopia. It's the last page of our collective memory of the age of innocence. Then things turned ugly and would never be the same again.

Woodstock is well known because this country is so hyped on amount. It was big. Half a million people doesn't necessarily mean something is good. It just means it's big.

Describing something as the 'Woodstock of...' has taken to mean a one-of-a-kind historic gathering.

I was living in Woodstock for a long time, and I thought, I got to get out of here, man.

I know about Woodstock probably as much as your average person who is over 30, where I'd know Jimi Hendrix, Janis Joplin, Grateful Dead.

Chicago '68 was a relatively small demonstration for its time, but I've talked to millions of people who claim they were there because it felt like we were all there. Everyone from our generation was there and was at Woodstock.

We can't recreate Woodstock, nor do we want to. We want to turn its notoriety into a place where we can shape controlled, scaled-down musical events of all sorts.