Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.
Sentiment: POSITIVE
Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.
While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Yahoo! has clearly established itself as the go-to destination for big events and breaking news, and we are focused on providing the best digital canvas for the world's greatest storytellers to create, develop and showcase their visions.
Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.
You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.
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