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Great companies are built on great products.

When the product is right, you don't have to be a great marketer.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Just about anyone can make a good product, but it's the people that count. In the end, it's the employees who will take it from a kitchen-table idea to the next level. There are a lot of important things in business, but the people portion comes first.

People buy products if they're better.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.

If you make a really good product that people want and are willing to pay for, money will come.

There's a few in our history, where the person who creates it becomes almost the product itself. Jobs is one of those.