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Once you start thinking more about where you want to be than about making the best product, you're screwed.

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but it's really those small things that make the big difference.

I look at life through product, and my goal is to impact people and make their lives better.

I'm committed to try to make the product the best I possibly can.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

If you have a strong sense of who you are and what you're doing, then it's actually easier to work with other people, because you don't have to worry about them or yourself. You're just worrying about getting the best product, and all that other stuff is out of the way.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

Things have a way of being richer in the end, a product better made, for the circuitous route we take to include all the elements that are necessary for a job well done.

I'm pretty involved in everything I do, which isn't always efficient and doesn't necessarily make for the more successful product. But I do feel that, in that sense, everything I do has a comprehensiveness to it.