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As technology improves, on-screen avatars look more and more like real people. When they start looking too real, though, we pull away. These almost-humans aren't quite right; they look creepy, like zombies.

I guess people feel like they kind of know me. The game developer me, or the Twitter persona, that's Notch. It's a censored version. The real me is Markus.

Some of the pictures in 'The Human Face of Big Data' will bring tears to your eyes; others are so surprising or memorable that you just have to show them to your friends and family.

Your image isn't your character. Character is what you are as a person.

I've seen pictures of me, and I look mean and arrogant. That's how I felt on the inside. I think now, 'Is that really me?'

I am a member of the human race. There's a certain irony about the cyberworld. You don't know who is talking to you, if it's a machine, so I tend to try to reach out to those fellow humans.

I would like people to know me for who I am, especially since I think people have a very skewed image of me. I was playing a lot of cute characters, a lot of little girls; I was objectified. And I don't want people to think of me as that because it's not who I am, and because I've seen a lot of hostility towards that image.

I look like a geeky hacker, but I don't know anything about computers.

I think a lot of people look to me as a sort of lifestyle icon.