It's time to wake up to the fact that you're just another avatar in someone else's MMO. Worse: From where they stand, all-powerful Big Data analysts that they are, you look an awful lot like a bot.
From Raph Koster
It's about who owns the servers. The servers that store your metrics. The servers that shout the ads. The servers that transmit your chat. The servers that geofence your every movement.
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