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I had a fundamental love of fashion, of products and accessories. I loved the merchandising side of it and understanding how to maximize sales.

Growing up, I had a sense of the importance of commerce and trade to everyday life. Our family lived in several countries, and I was fascinated by the free exchange of goods and services between individuals and companies - the way both parties could benefit.

I learned the life of business, commerce - it's an art.

My experience is in merging extraordinary creative content with innovative global commerce.

Personally, I've made myself a very small window of what I enjoy in this business, which is I love being a big part of the storytelling process.

Maybe I was born to be a merchant, maybe it was fate. I don't know about that. But I know this for sure: I loved retail from the very beginning.

When I first started doing work on how the Internet is affecting commerce, like a lot of people, I was really excited by this nearly perfect market.

I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful.

I love storytelling, I love being a visual person, and it just made perfect sense to be an underwater photographer and explore the ocean and work with scientists.

Storytelling is my passion, and it rises from a love of reading.