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Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.

Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.

Technology has allowed me to reach my fans directly. Social media: it has been a complete revolution of how to interact, promote and share things.

This younger generation that's around, that's tweeting, Facebooking and Vine-ing, the fans appreciate that because they feel like they can get to you.

It's interesting now; with social media, you are actually interacting with fans.

I'm very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.

Once social media was introduced, it enabled a new way for people, particularly the younger generation, to connect with one another, based on common interests, goals and even values.

The younger generation has embraced Twitter and Facebook massively, and they spend most of their time on there. So if I want to reach new fans or keep in touch with my current, I try to use Twitter and Facebook as much as possible.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

If your music is great, you will have fans, not because you have spent time chatting on social media.