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It's easy for Americans to forget that the food they eat doesn't magically appear on a supermarket shelf.

I'm not sure that some of the food purists are in touch with what really goes on in American households.

The habits of the American consumer are changing; that's a reality.

There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.

Despite all the hype about local or green food, the single biggest impediment to wider adoption is not research, programs, organizations, or networking. It is the demonizing and criminalizing of virtually all indigenous and heritage-based food practices.

In this country, the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here, we didn't have the cultural dimension. This is a fast-food culture.

People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.

People are trying to figure out what American food is; it's certainly an amalgamation.

A country like America has twice as much food on its shop shelves and in its restaurants than is actually required to feed the American people.

Like Hollywood movies, MTV and blue jeans, fast food has become one of America's major cultural exports.